It started with a surprising insight. In the KAEFER workshop in Jarrow, Great Britain, the team thought they had a good handle on safety. Then, during a pilot with an AI-powered system, something unexpected appeared in the data: workers’ hands were regularly coming dangerously close – within 5 centimetres – to rotating metal rollers. It wasn’t malicious. It wasn’t even negligent. It just… was. A silent near miss, repeated more often than anyone realised.
That was the moment AI caught us by surprise.
This is not a story about AI taking over or about surveillance gone rogue. It’s about curiosity, collaboration and the surprising way a piece of technology became a conversation starter – a tool for better teamwork and a new lens on safety.
An idea born from curiosity and commitment
It began with a question from Michael Sturm, Head of our Corporate HSEQ team: What if AI could help us see what we’re missing? As part of his ongoing effort to identify new technologies and providers that could take KAEFER forward innovatively, he had already been scanning the market. That’s how Veunex was identified – a forward-thinking provider with a promising solution.
But the real challenge wasn’t finding the technology. It was finding a site ready to embrace something so new – and potentially controversial. KAEFER UK & Ireland stepped up. Not because everything was perfect, but because they had the right mindset: mature, transparent, and willing to try.
The pilot launched in our Jarrow workshop, where around 60 colleagues work. Over 12 weeks, an AI system analysed behaviours like glove compliance, safe distances from vehicles and rotating equipment, use of handrails, and general housekeeping. All under the watchful, but not judgmental, eye of AI.
Scepticism? Of course. But here’s what changed minds.
Let’s be honest. The first reaction? “Big Brother is watching.” That’s human. The unknown often feels like a threat.
What changed everything wasn’t a fancy dashboard or a corporate mandate. It was the people.
KAEFER UK & Ireland’s HSE Governance Advisor Eve Bellingham knew that trust can’t be demanded – it has to be earned. So, she created an AI Committee. Not made up of managers, but of volunteers from the workshop floor. Colleagues. Peers. People who understand the work because they do the work.
AI Committee: Carl Roberts, Eve Bellingham, Liam Clough, Adam Ivison, Paul Graham
The first two weeks were all about training the AI system – cameras occasionally misinterpreted scenarios like machinery positioning or missed light-colored safety gloves. That’s when the AI Committee stepped in. They sat down together, looked at the data, suggested practical adjustments, and actively shaped the system’s setup.
They realised the AI wasn’t there to catch them out – it was there to catch what they couldn’t see. And once that clicked, the system became a tool. A shared tool.
One example? The AI flagged unsafe proximity to forklifts outside the workshop. The result wasn’t a reprimand – it was a solution: handrails were added, and high-visibility jackets were introduced. Safer, together.
From data to dialogue
One of the most meaningful impacts? The system became a conversation starter. HSE managers often have limited time on the shop floor. AI filled in the blanks, providing objective data that sparked genuine dialogue – not just about risks, but about achievements too.
The results after just eight weeks?
- 45% overall improvement in safety behaviour
- 13% increase in PPE compliance
- 30% better housekeeping
- Significant drops in high-risk behaviour, especially near machines
This system isn’t about punishing mistakes, it is about rewarding safe practices. The dashboards didn’t just flag issues; they highlighted what was going well. Teams could see how often they were getting it right, how frequently gloves were worn, distances were kept, and walkways were clear.
This shift in focus, from what went wrong to what went right, fostered genuine conversations around safety habits. Workers began proactively coaching each other, and previously unnoticed hazards became visible and manageable.
“It’s not about less work for us,” Eve clarifies, “but about doing the work smarter, more effectively. AI generates data, but humans use it to drive meaningful conversations and behavioural change.”
The system doesn’t replace experience, it amplifies it. It turns data into dialogue, trends into coaching moments, and potential blind spots into action plans. And just as importantly, it helps people feel seen for the right reasons, not just when something goes wrong, but when things are done well.

Privacy, ethics and trust – by design
Concerns about being recorded are valid. That’s why transparency was built into every layer of the project. During the system’s learning phase of 14 days, video footage was reviewed to train the AI. Faces? Blurred. Biometric data? Not collected. Storage? Limited to 24 hours, only during training. An independent Data Protection Impact Assessment confirmed everything aligned with GDPR and industry’s best practices.
After that, recordings stopped. Only anonymised data was used.
Importantly, the AI Committee was a safeguard. A voice for the people. And it worked.
What comes next?
After Jarrow, the system is now being rolled out in other UK locations: scaffold yards, fab shops, plant facilities. Each environment is different, and so are the safety challenges. But the core benefit remains the same: visibility. This technology isn’t about control – it’s about opportunity. About giving mature teams with strong safety cultures, the next level of insight to improve further.
Looking ahead, AI could even help optimise processes: spotting patterns in how people move, identifying inefficiencies and supporting LEAN initiatives. It’s not a silver bullet. But it’s a powerful piece of the puzzle.
Final thoughts: a tool, not a threat
Michael Sturm, Head of Corporate HSEQ, has a vision: that we embrace new technologies progressively in order to support people. “I see these tools as an opportunity to promote a positive attitude towards error management by working together rather than demonising them,” says Michael.
What is one of the most powerful advantages of AI? Precision. It generates exact, unbiased data, free from human interpretation, assumptions, and incomplete observations. In fact, during the pilot, the system made the same number of safety observations in Jarrow in one week as was typically recorded across the UK and Ireland in a whole month. This demonstrates the power of scalable, consistent insight.
This project showed what’s possible when we lead with trust, involve the workforce and stay curious. And yes, scepticism is natural. But if you give it a fair chance, if you look at the whole picture, you might find what Jarrow found.
Sometimes, the best safety tool is a new perspective.
Note: Crafted by people – with a little help from gen AI. This article combines human insight, storytelling, and smart digital tools to bring KAEFER stories to life.
More News
14.05.2025
KAEFER sets sail: Turning cruise dreams into reality
Come aboard - we’re taking you on a journey across the seas. KAEFER Finland took on a full turnkey project aboard Royal Caribbean’s Star of the Seas.
30.04.2025
Beyond the name: The transformation of KAEFER France – and the...
John Valance is now a year into his role as President of KAEFER France, a company that has shaped not only his professional life, but also his personal development. But this isn’t just John’s story. It’s the story of how KAEFER France has evolved.
16.04.2025
ESG at KAEFER: a behind-the-scenes look
We're publishing our 14th annual ESG & Sustainability Report. What often goes unnoticed is the story behind the data – the people, passion and precision that drive the process . This time we're taking you behind the scenes.