International Women’s Day – 3 voices

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67 years… that’s not how old they are, but how long these three remarkable women worked for KAEFER combined. And if you want more, add me to the list with another 15 years. My name is Romy, I am a project manager in the Corporate Communications department in Bremen and responsible for our K-WERT stories.

As I was thinking about an article for International Women’s Day, a vivid image came to mind: earlier this year, Fabiana Ruivo, Francisca Gorgodian and Liliane Pereira (left to right) visited our office in Vitória, Brazil. Fabiana and Liliane are based at the head office of RIP Serviços Industriais (RIP) near Sao Paolo, Brazil, while Francisca works at the KAEFER Group headquarters in Bremen, Germany. Although you can hardly see them in the picture, as the site they were visiting requires very specific PPE, I began to wonder: What has kept them with the company for so long? How have they developed their careers? 

So I took the opportunity to ask a few questions. Enjoy reading, and happy International Women’s Day to everyone around the world!

It all started around 2001/2002. Fresh out of university, Fabiana joined RIP’s branch in Bahia as a junior engineer, while Liliane started as an office assistant in Indaiatuba at the same time as she started university.  Francisca made the leap from Argentina to Germany after completing her MBA and joined KAEFER as a management assistant. Her first task was to travel back to South America and establish contact with several companies in Brazil, including RIP. The aim was to find the right local partner for KAEFER. However, it took another 13 years before KAEFER finally acquired RIP and Francisca was asked to help with the local integration process. It was during this time that Liliane and Francisca worked together for the first time, leading the successful rebranding of RIP in just 30 days, even with Christmas in between.

A decade later, all three women were sitting around a table in a restaurant in Vitória, Brazil, reflecting on the past 20 years within the company and their current roles: Fabiana as Board Member and Director of People and ESG at RIP, Liliane as Communication Coordinator at RIP and Francisca as Corporate Head of Communication for the KAEFER Group.

How do you think the opportunities and challenges for women in industry have changed over the years?

Fabiana:
When I started my career, it wasn’t common for women to be recruited in technical / management roles, due to biases such as fragility and motherhood. Today, it’s heartening to see so many women in senior management positions in different companies. I remember being the only woman in a meeting of 48 managers. The journey to earn my place among them underlined the progress women have made.

Francisca:
I agree, I was usually the only woman in 99% of all meetings. I have had some very interesting experiences when visiting sites, such as no women’s toilets or only men’s PPE available in sizes where I could fit in at least twice. I never felt my career was being held back… This may be because I am a competitive person – so I never really cared who I had to discuss or negotiate with. However, when I started leading teams, I became more aware of the traditional role expectations that exist in different cultures and I experienced how difficult it can be for women to pursue a career – especially when you look at the trades.

Fabiana:
Today, companies are increasingly embracing diversity, fostering a safe environment and expanding opportunities to promote a fairer marketplace. When I look back and observe the changes I’ve seen, I’m happy to know that I’ve been able to help create this environment at RIP.

Liliane:
Fortunately, today’s landscape is in stark contrast to the past. Witnessing the central role played by women at KAEFER is immensely motivating.

Francisca:
Progress has indeed been made, but challenges remain. The persistence of a boys’ club culture in some areas underlines the need for sustained efforts. Closing the gender pay gap and strengthening support infrastructures around the world remain imperative. But by using our positions, we can make a difference for future generations.

It seems that your commitment to the company goes beyond your job role, highlighting the wider impact you want to make. Am I right?!

Liliane:
Absolutely! I believe that valuing diversity throughout KAEFER makes us stronger and more confident, and that our differences make the company more innovative, creative and promising.

Fabiana:
I’m committed to the PLURAL programme and to diversity and inclusion efforts. Our journey towards gender equity and a nurturing work environment is in line with our Code of Ethics. New employees are infected by our values, our diversity and, above all, the care we give to our people. This creates an inspiring and productive working environment.

Francisca:
To go one step further, I became one of the directors of the KAEFER FOUNDATION. This gives me the opportunity to do something more, to help people in need and to make a difference.

Have you had influential role models or mentors who have shaped your career path and leadership style?

Francisca:
Learning from both positive and challenging leadership experiences has been instrumental in refining my own leadership style. Even if you sometimes feel that a bad leader will make your life miserable, it is up to you what you take away. I have learned so much from many difficult moments that today I try to give something back by mentoring younger women (and men) in and outside the company.

Fabiana:
Over the years, many people have influenced and shaped my approach to leadership. Álfio Thomaselli (founder of RIP Serviços Industriais) with his simplicity and entrepreneurship, Jose Silvestre’s management skills, Sandro Barrach’s objectivity and clarity and Cristhian Schwartzmann’s commercial and strategic vision.

Liliane:
I totally agree with Fabiana, but I would like to add her name to the list as she has been very supportive of my development as a leader. I believe that no one does anything alone and that we can always learn from the people we have the opportunity to work with.

Do you think your cultural background has influenced your professional approach and leadership style?

Fabiana:
My cultural background influences my approach, and from a gender perspective, I see that I have a different leadership style than other (male) colleagues. Over the years I have realised that I can act in my own way and still be respected as a leader and achieve the same results. I believe in participative management, where everyone can contribute to solving problems, considering the characteristics and experience of each individual, involving the team in improvement processes and creating an innovative environment with a sense of commitment and belonging.

Francisca:
Growing up in a healthy competitive environment (family, school, sports) has undoubtedly influenced my leadership style. I absolutely agree with Fabiana about the benefits of participative management, and I live it. But I have to say that my team has told me more than once that I often take good work for granted and miss out on recognising it. I am trying to improve this, but it is an example of my cultural background, and it reflects the expectations I have of myself and my team in a competitive environment.
Fortunately, most of my team have been with me for over 10 years and together we have developed an incredible sense of belonging.

What advice would you give to aspiring female leaders, especially in male-dominated industries?

Liliane:
Share your career aspirations with trusted mentors. Let them know about your desire and try to understand what is missing for you to get where you want to go. Look for development and prepare to be ready when the opportunity comes.
Never lose sight of your roots and supporters. Your growth is accompanied by people who believe in your potential, the result always comes. And when it comes, stay humble, for we will always have something to learn from others.

Fabiana:
Each of us has a unique story, a personal and professional journey that shapes who we are. I’ve had countless experiences over the years, but one lesson remains constant: believe in yourself relentlessly, pursue your goals with determination and seize the opportunities that come your way. You will never get anywhere by copying others. Authenticity is the path to success.
Each of us must help the other. My motto is: If I am going to get there, I want to get there with others.

Francisca:
It’s hard to find anything to add here. Just one thing: don’t be afraid and don’t set limits on what you can achieve. If you have to fight for it, fight for it, and if you want to take a chance, don’t wait for someone to offer it to you, go for it.

We’ll end with these words. Thank you all for your time and insights.

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